Lawyer turned entrepreneur


Loni Edwards is a lawyer turned entrepreneur based in New York City.  

She is the Founder & Managing Partner of The Dog Agency, a NYC-based management agency that exclusively represents the top pet influencers in the world. TDA strategically connects the dots and creates a streamlined collaboration process between celebrity pets, brands and media.

Prior to founding TDA, she created a tech-enabled fashion brand, emPOWERED, where she was granted the utility patent on adding phone charging capabilities to handbags and luggage. Loni sold emPOWERED in 2015.

Loni is a graduate of Harvard Law School, Cornell University and Phillips Academy Andover. 

When she’s not working she loves traveling the world with her own celebrity pet, Chloe The Mini Frenchie